Photo above: Sports Afield’s distinctive “hunting cabin” is a fixture at the entrance to the annual DSC convention.

Since 2009, wildlife conservation, education, and ethical hunting have been the beneficiaries of an ongoing partnership between Sports Afield, the premier big-game hunting adventure magazine, and DSC, a premier international conservation organization. A new five-year agreement, starting this year, will continue the partnership well into the next decade.

As a result of the agreement, Sports Afield will continue to be the title sponsor of DSC’s annual convention in Dallas, Texas. Over the past decade, the show has grown exponentially as a result of the combined marketing efforts of both groups.

“The growth of DSC’s convention over the years has been extremely impressive,” said Sports Afield publisher Ludo Wurfbain. “The DSC with Sports Afield Convention and Sporting Expo is the must-attend event for serious hunters as well as for every major player in the hunting industry. We are especially happy with DSC’s emphasis on fair chase and ethical hunting combined with the sound conservation projects they fund, and we are helping to push this message to a broader public.”